SAS Trials Silent Morning Flights

SAS is currently testing what it calls “Silent Morning Flights”.

The new initiative eliminates most inflight announcements, with the exception of the safety briefing, from flights departing prior to 09:00.

The Silent Morning Flights service is being trialled on all SAS domestic and intra-Scandinavia flights until end-September 2016.

“We call the service Silent Morning Flights, and has been introduced to allow our customers to use the time they spend on board in the way they want – to sleep, to read, to eat breakfast or simply to prepare for their working day,” said Stephanie Smitt Lindberg, Product and Development Manager at SAS. “We’re in constant communication with our most frequent customers and know that they prefer to enjoy their morning coffee in silence rather than being accompanied by the sound of an announcement that they’ve already heard many times before. That’s why we’re conducting this trial over the next couple of months.”

In addition to the traditional captain’s welcome, the safety briefing will still be given. Once the briefing is over, silence will reign inside the cabin until it is time to land. 

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