Starwood Partners TeleAdapt to Offer New In-Room Technology to Guests of Aloft Hotels

Starwood’s innovative Aloft brand has partnered TeleAdapt to enhance the in-room technology options available to guests.

The Aloft New Orleans Downtown has become just the third Aloft hotel to pilot RoomCast Powered by Chromecast, with a plan for all 188 guest rooms to be fully outfitted by late summer.

RoomCast makes it simple for guests to stream their favorite content, safely and securely, from their smart devices directly to their guest room televisions. No new account setups, just simple “point, click and you’re in” technology.

“Innovation is at the heart of the Aloft brand, and we are always striving to bring new technologies to our early adopter guests first,” said Sarah Downing, Vice President, Global Guest Initiatives, Aloft Hotels. “In partnership with the cutting-edge thinkers of TeleAdapt, we are thrilled to be first to bring RoomCast powered by Chromecast to market at Aloft New Orleans Downtown. It’s a simple, safe and secure way for guests to stream their favorite content right to their televisions. It’s the future of in-room entertainment, now.”

RoomCas provides each guest room with a wireless personal area network equipped with a specific password and integrated Chromecast media streaming device. Upon entering their room, guests can join their own personal, secure network, at which point they will discover a “Cast Button” within all their cast-enabled apps on their iOS or Android devices. Guests simply join the in-room network, open a cast-enabled app and tap the Cast button to watch their favorite content on the TV.

What makes RoomCast so unique is that everything is controlled from the guests’ phone or tablet using mobile apps they already use. There is no need to download software or enter personal information to login. RoomCast users can even keep using their phones for personal use (texting, calls and more) without interrupting what's streaming. The personal area network password is then reset for the next hotel guest, leaving no information behind.

“TeleAdapt is fortunate to have relationships with the world’s leading hotel groups, like Starwood, that influence our product development process in such a positive way,” said Neil Betterton, VP of Global Product Development at TeleAdapt. “We work hard to develop products that meet the unique needs of hotel guestroom applications, but that cannot be done in a vacuum. The Starwood team’s support with the development of RoomCast was absolutely key.”

Prior to its launch at Aloft New Orleans Downtown, RoomCast was piloted at two other Aloft hotels – Aloft Charlotte Ballantyne and Aloft London Excel.

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