STR Acquires LJ Research

STR, a data benchmarking and analytics specialist, has acquired LJ Research, a full-service market research agency.

The acquisition will enable STR to provide more comprehensive solutions to clients, particularly in the government, tourism and destination verticals.

LJ Research will gain access to STR’s data, enabling it to provide insights from a combination of customer surveys and hotel performance data.

“STR’s long-term growth strategy is to elevate our services from solely providing data to providing solutions,” said Robin Rossmann, managing director for STR. “LJ Research has a proven track record in providing high-quality statistics and insights for its clients. Perhaps most importantly though, it was the high quality of the LJ team and the similarity of their culture with our own that convinced us this was a great decision.” 

Financial terms of the deal were not disclosed.

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