Guests at Burj Al Arab Jumeirah, Madinat
Jumeirah and Jumeirah Beach Hotel will soon be travelling between
the resorts in one of 101 new luxurious golf buggies decorated
with artwork inspired by the UAE’s heritage and culture.
The project is the result of collaboration
between Jumeirah Group, Dubai Culture and Brand Dubai, which sees
the new fleet of vehicles featuring the artwork of four female
Emirati artists and one UAE-based artist.
“The provision of 101 new
golf buggies provides a unique canvas and we quickly realized that
this could be used to support H.H Sheikh Mohammed bin Rashid Al Maktoum’s vision for Dubai to become an open air museum by 2020,”
said Margaret Paul, General Manager of Madinat Jumeirah. “Forming a partnership with Dubai Culture and Brand Dubai, we have
worked with some extremely talented artists to deliver artistic
concepts inspired by the traditions of the UAE and Dubai. The
result is a unique experience that brings a combination of modern
artwork and the heritage of the country to the guests.”
The golf
buggies have been designed exclusively for Jumeirah by Danish
manufacturer Garia, a leader in luxury golf buggies. The
construction of the buggies - which are 100% electric - utilizes
wind turbines to generate 39% of the power required for the
vehicles’ construction. Each buggy is comprised of more than 1,700
pieces.
Moza
Suwaidan, Director Projects & Events, Dubai Culture and Art
Authority said, “By providing our artists with such platforms, we are looking to further the aims of the Dubai Plan
2021, in order to establish Dubai as a definitive cultural
destination and a fast-growing global arts hub. These unique
visual designs by the UAE’s creative community bring art to the
attention of both residents and visitors in innovative ways, using
public objects as a canvas. We are confident that the 101 project
will positively influence people’s perceptions of the city, by
shining a spotlight on the Emirate’s flourishing arts scene.”
See other recent
news regarding:
Jumeirah,
Dubai,
Golf
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