Prudential Retains Status as Title Sponsor of Hong Kong Tennis Open

Prudential Hong Kong has retained its status as title sponsor of the Hong Kong Tennis Open.

The Prudential Hong Kong Tennis Open (PHKTO) 2016 will take place at the Victoria Park Tennis Stadium, Causeway Bay, from 8 to 16 October.

Prudential has supported PHKTO since its inauguration in 2014, with 2016 marking its third consecutive year of title sponsorship.

Last year’s tournament was one of the most prominent Women’s Tennis Association (WTA) events in Asia, attracting 53 players from 24 countries. The record-breaking number of spectators in 2015 also established the tournament as one of the top 10 WTA International Series tournaments globally.

“We would like to thank Prudential for its vital title sponsorship in 2016 and its continuous support for PHKTO over the last two years,” said Mr. Chris Lai, Chief Executive Officer of Hong Kong Tennis Association (HKTA). “Prudential’s support has allowed a continuous upgrading of the tournament and local tennis development.”

As well as backing the event through its title sponsorship, Prudential has boosted its support in 2016 for year-round tennis programmes and the PHKTO’s flagship community campaign.

“We share a similar vision with Prudential in promoting health and sport to the people of Hong Kong. For 2016, we are investing more resources into the community campaigns. We are looking forward to bringing another top quality tennis tournament with an exceptional line up of established stars and rising talents to Hong Kong,” said Mr. Lai.

Mr. Derek Yung, Chief Executive Officer of Prudential, said: “We are proud to support this outstanding international tournament for the third consecutive year. Our goal remains the same – to inspire people to lead more healthy and active lifestyles. We aim to expand our involvement this year by supporting PHKTO’s new community programme to engage more youngsters in the sport.”

VIP Corporate Boxes for PHKTO 2016 are available now and can be purchased through the Hong Kong Tennis Association, while public ticket sales will commence on 1 July through Cityline.

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