British Airways Reveals Travel Habits of Singaporeans

A survey conducted by British Airways on the travel habits of Singaporeans reveals that nearly half of the respondents chose famous foodie attraction Borough Market as the number one “must-visit” shopping destination in London.

Other places to visit for shopping chosen were designer brand outlets (34%), Oxford Street (34%) and Portobello Market (29%).

The survey found that shopping is more important to Singaporean travellers than it is for Chinese and Japanese travellers. When choosing a new destinations to visit, 68% of the people from Singapore chose a place for its shopping areas, followed closely by 67% looking to visit historical landmarks.

39% of respondents said that the magical Harry Potter movies inspired them to want to visit the United Kingdom.

The favourite European destinations for Singaporeans’ holidays is the chic city of Paris in France (17%), followed closely by the romantic city of Venice in Italy and vibrant city of London, United Kingdom.

37% would choose to have British actress and model, Emma Watson as a seat companion. Football legend David Beckham came in second-place as Singaporeans’ preferred British celeb seatmate (32%) followed by the hugely popular Grammy-winning singer Adele (22%).

“The results of our survey reveal something we already suspected: Singaporeans are avid travellers who love to shop and explore new destinations,” said Robert Williams, British Airways’ head of Asia Pacific sales. “The results have proven to be very interesting and useful. We are always looking at ways to ensure that we give our customers the very best experience with British Airways. The findings from this survey help us focus on the areas that are really important to Singaporean travellers.”

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