China Southern Adopts Travelport Rich Content and Branding

China Southern Airlines has extended its multi-year content agreement with Travelport.

As part of the extension, China Southern Airlines is now live with Rich Content and Branding, Travelport’s merchandising solution.

The solution allows China Southern Airlines to retail and display its product offering via enhanced descriptions and rich visual imagery. In addition, China Southern Airlines will now be able to make tailored or personalised offers to both individual travel agencies and/or the corporations that a Travel Management Company services via Rich Content and Branding.

Damian Hickey, Vice President, Asia Pacific and Global Sales Strategy, Air Commerce, Travelport, said, “We are delighted that China Southern Airlines has extended their partnership with Travelport, and that they recognise the value of our Rich Content and Branding solution as a key driver of growth for their business.” 

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