Starwood Signs Second W Hotel in Spain

Starwood will expand its portfolio of hotels in Spain with the opening of W Madrid in 2018.

Owned by Merryland Inversiones S.L.U, W Madrid will be located on Plaza de Canalejas in the epicentre of the city’s thriving restaurant and entertainment district and close to major landmarks in the Spanish cultural and fashion capital.

The hotel will be housed in an imposing 19th century building. The property conversion involves an international multi-disciplinary team coordinated by Hong Kong based Hospitality Solutions. The building will be re-imagined by Rockwell Group including a full restoration of historical elements combined with a bold, vibrant design.

“The opening of the second W Hotel in Spain demonstrates the huge demand for this innovative lifestyle brand in such an important travel market,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “When W Madrid opens its doors in 2018, Spain will become the only country in Europe to boast two W Hotels.”

The hotel will feature 141 guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite).

Guests and locals alike will be able to enjoy a rooftop bar and WET outdoor pool deck, an ideal place to mix, mingle and sip cocktails with views of the Madrid skyline. Other areas include W Living Room (the W brand’s spin on the hotel lobby), a signature restaurant and a fitness centre - FIT. W Madrid will also offer two meeting rooms.

“We believe that the W brand is the perfect fit for this historic property and look forward to seeing W Madrid emerge as one of Spain’s most sought after and admired hotels,” said Harry Mohinani CEO of Merryland Inversiones.

Following the successful debuts of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris and Verbier, W Amsterdam became the seventh W Hotel in Europe when it opened in October 2015. W Hotels now boasts a worldwide portfolio of 46 properties around the globe and is on track to reach 75 hotels by 2020.

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