Emirates Launches Interactive Amenity Kit for Economy Class Passengers

Emirates has shown once again why it is one of the world’s most creative and popular airlines, this time launching an interactive amenity kit for Economy Class passengers.

The kits include an eye mask, earplugs, toothbrush and toothpaste, and socks - each tailored to the style of the kit bag. The multipurpose pouches are made of Neoprene material - a water resistant fabric - and is designed to be reused after the flight to store anything from devices to cosmetics or stationery.

The amenity kits, which utilise augmented reality (AR) technology, come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan. 

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.

Emirates partnered with Blippar, one of the world’s leading AR and visual discovery platforms, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience. The content will be continually refreshed every six months so customers can look forward to new updates. 

The amenity kits will be available on selected long-haul routes and on all ultra-long haul services starting from August.

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