Shangri-La Launches Events Collection and Golden Circle Event Planner Rewards

Shangri-La has launched the Events Collection and Golden Circle Event Planner Rewards, a loyalty programme for meeting and travel professionals.

The programme will offer meeting and travel professionals and any Golden Circle member the ability to earn elite status as well as earn and redeem points for groups, meetings, conferences and events across the Shangri-La, Kerry and Hotel Jen portfolio.

With nearly 100 hotels located around the world, Shangri-La offers has more than 300,000 square metres of dedicated event space.

The new meetings and events loyalty programme dovetails with Shangri-La’s “Loyalty Is” conversation and ongoing loyalty transformation, which aims to make Golden Circle one of the most attractive and meaningful hotel reward programmes.

“We are connecting with and building deeper recognition for an important group of customers as well as further extending our relationship with our existing loyal Golden Circle members. Meetings and events account for over a quarter of Shangri-La’s business, and we want to reward meeting planners and event organisers for partnering with us to do what they do best,” said Wee Kee Ng, vice president of loyalty and partner marketing.

Planners can earn up to 40,000 Golden Circle Points on an event booking – the equivalent of 40 complimentary room nights. In addition, it allows members to earn double points for any subsequent meetings or events booked in the same calendar year.

The Shangri-La Events Collection: Experiences You Design

As part of its focus on delivering personalised experiences, Shangri-La has revamped its meetings offering with the launch of the Events Collection, which provides planners greater flexibility as well as rich personalisation and experiential options.

Unique destination events, anchored in the community and curated by Shangri-La, are among the experiential elements organisers can incorporate into their meetings and events. These “Meetings with More” activities can be team building exercises or themed social activities that allow attendees to contribute to the local community as well as connect with each other.

“Our philosophy is simple – we don’t just help planners to organise events, we enable them to design their own experiences with the best of Shangri-La. We take care of the smallest details and deliver beautiful and personalised events which are engaging, polished and productive,” said Taylor.

One of the key pillars of the Events Collection is flexibility. To enable planners to enhance their events with added Shangri-La services – including everything from guestroom upgrades to airport transfers, coffee breaks to audio visual equipment – an automatic three per cent event credit is provided. Furthermore, up to 50,000 Golden Circle Points can be redeemed instantly against the event cost.

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