Authentic Experiences Along the Mekong River - Theme of MTF 2016

The 2016 Mekong Tourism Forum, to take place 5-8 July, will be hosted by the Ministry of Tourism Cambodia in Sihanoukville on the country’s southern coast.

Under the theme, ‘Authentic experiences along the Mekong River’, the tourism event for the Mekong region will showcase emerging tourist destinations and authentic experiences as well as trends in the Greater Mekong Sub-region (GMS).

At MTF 2016, business and government leaders will assess the latest tourism developments and investment opportunities along the regional road networks linking Cambodia, Laos, Myanmar, Thailand, Vietnam and the China’s provinces of Yunnan and Guangxi.

“We are looking forward to hosting this influential annual conference and invite the world to Cambodia’s beautiful southern coast," said H.E. Dr. Thong Kong, Minister of Tourism of Cambodia. "We are in a pivotal time when developing authentic tourism experiences along the Mekong River can set the GMS apart from other tourism destinations."

The Mekong Tourism Forum will feature top keynote speakers and interactive panel debates.

The private sector of the tourism industry is invited to join the Mekong Tourism Advisory Group (MeTAG) Meeting to discuss the development of the new Mekong Tourism Sector Strategy 2016-2026.

"Aligned to the Experience Mekong Tourism Marketing Strategy 2015-2020, over the past year, we have developed a solid digital platform, designed to engage with industry," said Jens Thraenhart, Executive Director of the Bangkok-based Mekong Tourism Coordinating Office. "With this year’s theme, we are now rolling out a unique multi-tiered content strategy to tell the stories of the Mekong, from tourism professionals, travelers, and residents, and showcase experiential travel products."

In order to make it easy for even small and medium sized businesses to get engaged, for the third time in a row, the 2016 Mekong Tourism Forum is free to attend for qualified industry professionals.

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