Swissôtel Signs Hotel in Al Khobar, Saudi Arabia

Swissôtel has entered into an agreement with Mohammed Ibrahim Al Subeaei & Sons Investment Company (MASIC) to manage an 180-room Swissôtel in the Kingdom of Saudi Arabia.

With a planned opening in 2019, Swissôtel Al Khobar will be situated within the MASIC Business Park development, occupying an enviable location within the urban area’s commercial and residential district. Encompassing around 55,000 square metres (approximately 592,000 square feet) of retail and prime office space, this development will become a landmark in the Eastern Province.

In addition to 180 guestrooms, Swissôtel Al Khobar will feature 20 residential apartments, over 1,300 square metres (approximately 14,000 square feet) of meeting and conference space and a variety of food and beverage offerings from Café Swiss and Swiss Gourmet to a pool and grill restaurant.

The hotel will also feature the brand’s signature Pürovel Spa & Sport along with an outdoor rooftop pool.

The announcement marks Swissôtel’s, and parent company FRHI Hotels & Resorts’, first venture into the heart of Saudi Arabia’s oil industry in the eastern part of the country.

With the city of Al Khobar as its commercial centre, the property is close to Dhahran city, home to the world’s largest energy company – Saudi Aramco, as well as the US Consulate and King Fahd University of Petroleum & Minerals. Overall, the province is just a short distance away from the Persian Gulf, and is linked to neighbouring Bahrain by a 25 kilometre causeway.

“Continuing our pipeline growth in the Kingdom of Saudi Arabia is a key focus for our world-leading luxury hotel brands,” said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI. “Since our debut in the region over five years ago with our multi-branded hotel complex in Makkah, our brands have been well positioned to appeal to both business and religious tourism in this increasing sophisticated travel market.”

The addition of Swissôtel Al Khobar complements a growing portfolio of FRHI-managed hotels currently under development in Saudi Arabia, including Swissôtel, Raffles and Fairmont hotels in Jeddah all slated to open before 2020, in addition to Fairmont Riyadh, Business Gate which will open in 2016.

Swissôtel Al Khobar becomes FRHI’s eighth hotel in the Kingdom of Saudi Arabia, with three hotels representing more than 3,000 guestrooms open, and another five with a total room of 1,200 guestrooms currently in the pipeline.

See other recent news regarding: Swissotel, Saudi Arabia