Revinate, a software as a service (SaaS) company
that helps hotels enhance the guest experience, has partnered
with Roxaco-Vanguard Hotel Corporation (RVHC), an owner and
operator of hotels in the Philippines.
To be managed by
Vanguard Hotels, the joint venture has laid the foundation
for the initial development of five branded Go Hotels within the
Philippines.
The Go Hotels brand is owned by the Robinsons Land
Corporation, one of the Philippines’ leading real estate
companies, and is one of the largest value hotel chains in the
country.
RVHC will leverage Revinate’s full spectrum of
market-leading solutions –including Revinate Marketing, a
marketing automation platform.
“We are thrilled with this partnership and
particularly excited about RVHC understanding and acting upon the
pressing need among hoteliers to shift processes and mindsets to a
guest-centric culture,” said Dany Bolduc, Vice President
for APAC at Revinate. “Thriving in the
increasingly competitive Southeast Asian market will require
hotels to build and manage close relationships with their
customers, and aggregated guest data provides a unique advantage
towards understanding their preferences and needs.”
The
Roxaco-Vanguard Hotel Corporation’s properties will also adopt
Revinate’s online reputation management, surveys and customer
engagement solutions.
See other recent
news regarding:
Reinvate,
Vanguard,
Philippines
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