Outrigger has joined Global Hotel Alliance
(GHA).
With Outrigger as a member, GHA expands its
footprint to new markets, including Outrigger’s home base of
Hawaii, plus Fiji, Guam and Mauritius, while strengthening its
presence in Maldives and Thailand, adding a total of nine resorts
to GHA’s network of 33 independent brands and over 550 hotels.
David Carey, President and CEO of Outrigger
Enterprises Group, said, “Outrigger’s existing loyal
guests return to our hotels because they love the authentic local
experience and signature amenities we offer at some of the most
iconic beachfront destinations in the world. GHA’s Discovery
loyalty program and distribution network gives us access to
millions of new, like–minded loyal customers, from similar brands
to ours, which will extend our reach within our key feeder
markets, and into new markets that are not cost–efficient for us
to exploit alone.”
The integration of Outrigger Resorts into GHA
will be completed by early fall.
See other recent
news regarding:
Outrigger,
GHA,
Global Hotel Alliance,
Loyalty
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