Karl Lagerfeld Group has entered into an
exclusive, long-term license agreement with Brandmark Collective,
to launch Karl Lagerfeld Hotels & Resorts, a new international
hospitality brand.
Karl Lagerfeld Hospitality will translate
Karl Lagerfeld’s vision and unique aesthetic into bespoke projects
including hotels, residential properties, restaurants and private
clubs.
The group will open the first Karl Lagerfeld
hotel, a 270-room property in Macau, in 2017.
“Expanding our brand into the hospitality sector
reflects our greater vision to broaden Karl Lagerfeld’s
comprehensive lifestyle experience,” said Pier Paolo Righi, CEO
and President of Karl Lagerfeld. “Developing the Karl Lagerfeld
six-star hotel in Macau, which is scheduled to open in 2017, has
been an exciting process for our whole team, and we look forward
to further expanding in this field.”
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news regarding:
Macau,
Karl Lagerfeld
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