Cebu Pacific Partners UNICEF to Launch Change for Good in Philippines

Cebu Pacific has partnered UNICEF (United Nations Children’s Fund) to introduce the Change for Good program in Philippines.

“Change for Good is an extraordinary opportunity to help lay the foundation for the Philippines’ future. The team looks forward to working hand in hand with our guests in making a difference in many children’s lives,” said Lance Gokongwei, Cebu Pacific President and CEO.

Change for Good is a global partnership between UNICEF and the international airline industry. Established in 1987, the program is designed to collect donations from passengers and convert these into life-saving materials and services for vulnerable children in more than 150 countries around the world.

Change for Good will initially be implemented from Cebu Pacific’s Manila hub starting 1 July 2016, before being rolled out across its other Philippine hubs.

“We are very thankful to Cebu Pacific for empowering its thousands of everyday passengers to contribute through their own small way, towards helping provide health and wellness to children in the most at-risk communities,” said Lotta Sylwander, UNICEF Philippines country representative.

During mid-flight, after the Fun Games, Cebu Pacific cabin crew will invite passengers to make a donation to help fund UNICEF’s 1,000 Days Health and Nutrition program.

The program aims to provide optimal health and nutrition in the first 1,000 days of a Filipino child, from a mother’s pregnancy to the child’s second year of life. 

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