Embraer Commercial Aviation has forecast that
airlines in Asia Pacific, including China, will take delivery of
1,570 new jets in the 70 to 130-seat segment over the next 20
years (valued at US$ 75 billion, at list prices), representing 25%
of the worldwide demand for the segment, in the period.
According
to the global Embraer Market Outlook for the 70 to 130-seat
capacity segment for the next two decades, the entire market will
demand 6,350 new jets in this category, which is valued at US$ 300
billion over the period.
The Asia Pacific market will become
more affluent, competitive, and open, further stimulating airlines
to seek system efficiencies, brand differentiation, and improved
service levels. In this context, the 70 to 130-seat jet segment
will play a key role in supporting the intra-regional development
in Asia Pacific.
“We are showing to airlines the benefit of
moving from ‘red oceans’ to ‘blue oceans,’ that is, to move away
from a crowded marketplace and seek out opportunities in markets
that are currently underserved, or not served at all, where yields
are also stronger, moving from one to two digits,” said Paulo
Cesar Silva, President & CEO, Embraer Commercial Aviation.
Asia
Pacific has experienced rapid social and economic development in
recent decades. The region’s above-average economic expansion,
with a projected annual GDP growth rate of 4.1% for the next 20
years, combined with increasing urbanization and shifting
demographic patterns, will result in higher household incomes and
increased discretionary spending, including air travel.
The
rise of Low Cost Carriers was a direct and natural response to the
surge in demand for air travel in the region, in the last decade.
However, the large inflow of capacity has influenced ticket prices
and created a new dynamic: a vicious cycle in which lower yields
force lower unit costs, leading to larger aircraft that add more
capacity which, in turn, lower load factors that promote even more
fare discounting. Reducing fares to offset falling load factors
has its limits, and focusing primarily on ancillary revenues is
not a sustainable business strategy. There are already signs of
saturation; despite 8.6% RPK growth in 2015, carriers in the region are estimated to have earned a net margin that averaged
only 2.9%, boosted by the lower price of oil. Profitability
remains elusive for Asian carriers facing the challenge of surplus
capacity.
Embraer sees untapped opportunities in Asia Pacific,
where more than 250 markets, or 30% of narrow-body exclusive
markets are served with less than one daily frequency. Also, 37% of
intra-regional turboprop capacity is offered on routes longer than
Headquarters (Brazil) North America Europe, Middle East and Africa
China Asia Pacific 200 nautical miles, which are better suited
to jet operations, due to their higher network productivity,
better operating economics, and superior passenger appeal.
Another opportunity in the region is the replacement of aging
fleets, where there are more than 250 jets in the 50 to 150-seat category with over 10 years of age, which will become targets for
replacement in the near future.
Embraer Commercial Aviation is
present in 11 countries in Asia Pacific, with more than 20
customers and more than 200 aircraft flying in the region. The
E-Jets family has logged more than 1,700 orders and over 1,200
deliveries to date, and is in service with some 70 customers from
50 countries.
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