On 16-17 November 2016, hospitality buyers and
experts from around the Middle East will gather in Dubai for the
Hotel Technology Summit.
At the summit, global solution providers
will showcase their products to hoteliers from leading brands like
Accor, Marriott, Starwood, Mövenpick, Hyatt, Rotana, Al Hokair
Group, Swiss-Belhotel and more – providing an ideal gateway into
the lucrative Middle Eastern hospitality market, which is forecast
to be worth over $40 billion by 2018.
The summit is the result of a partnership
between Naseba, a business facilitator based in Dubai, and
Hospitality Financial & Technology Professionals (HFTP), a leading
global hospitality association and organizer of HITEC.
The summit’s format
includes one-to-one business meetings designed to facilitate
deals, as well as interactive panel discussions, informative tech
talks, live demonstrations and networking sessions.
Day one will
focus on technology and digital transformation, while day two will
revolve around accounting and financial management in hospitality.
The 200 attendees of the Hotel Technology Summit will
include Managing Directors, Vice Presidents, IT and Technology
Heads, Directors of Procurement and Purchasing, Heads of Finance
and other key decision makers from international and regional hospitality brands.
The summit’s second day will be
moderated by HFTP leaders: Frank Wolfe, CAE, HFTP Chief Executive
Officer; Arlene Ramirez, CHAE, CHE, CHIA, MBA, HFTP Global
President and a hospitality finance consultant and educator; and
Lyle Worthington, CHTP, HFTP Global Vice-President and a
hospitality technology consultant.
“Both HFTP and Naseba
have wide-ranging resources for providing hospitality education to
the industry on an international scale,” said Wolfe. “The
combination of expertise from the two organizations is set to
provide a thought-provoking and valuable exchange of ideas amongst
hoteliers in the Middle East.”
The Hotel Technology Summit
will also be the setting of the Middle East Smart Hotel Award
Ceremony. The awards will recognize the most high-tech hotels in
the region, across six categories: Best Booking Experience, Best
Online Concierge, Best Mobile App, Best In-Room Automation System,
Best Use of Cloud Service and Best Smart Hotel.
“The 20th edition of the Hotel Technology
Summit marks an important turning point for the hospitality
industry – where hotels have accepted the realities of digital
transformation and smart technology, and are now beginning to
fully explore all the opportunities that they offer. It’s an
exciting time to be a hotelier and to be involved in the regional
hotel industry, with heightened deal activity throughout the
market,” said Nicholas Watson, Managing Director at Naseba.
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