Nice Côte d’Azur Airport is leveraging SITA’s
beacon technology to put personalized information at passengers’
fingertips through the airport’s new multifunctional app.
The new app was launched to coincide with
the recent opening of Nice Côte d’Azur Airport’s refurbished
Terminal 1 retail area and will also support the refurbishing of
the commercial area of Terminal 2 in 2016.
Nice Côte d’Azur Airport is using SITA’s beacons
and Common Use Beacon Registry to provide passengers at the
airport with real-time information each step of the way. With
beacons installed throughout the terminal, passengers who are
using Nice Côte d’Azur Airport’s app will also receive retail
information and offers relevant to their specific location. The
Airport Premier Club passengers using the app will automatically
earn points as they pass through the airport.
Dave Bakker, SITA President, Europe said,
“Beacon technology unlocks a world of opportunity for airports.
With a clear view of who the passengers using the app are and
where they are in the airport, Nice Côte d’Azur Airport is able to
offer a wide range of tailored services. The airport has
recognized this potential and we will continue to work together
with the airport team to leverage this technology to further
enhance the overall passenger experience at Nice.”
SITA's beacon registry is a repository of
information describing the beacons deployed at an airport.
Accessed through the Beacon Registry API, it allows app developers
to use the detection of a beacon to trigger the provision of
contextual information such as boarding times or information on a
connecting flight. The Beacon Registry API is one of the APIs
offered by SITA, which include weather, baggage tracking and
flight information.
Jean-Pierre Torres, Head of IT at Nice Côte
d’Azur Airport said, “Increasingly passengers are demanding more
control over their airport experience. They want to personalize
the services they receive from the airport to their own
requirements or needs. SITA’s beacon technology allows us to
deliver on this expectation and offer a highly tailored experience
to our passengers, in particular our frequent flyers. Indeed this
technology will facilitate access to Fast Track Security for
Airport Premier Gold members, allowing them to use their frequent
flyer card automatically.”
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