Delta has partnered with Lands’ End, a global lifestyle brand,
to provide uniforms for approximately 60,000 employees worldwide.
Lands’ End will manufacture and supply uniforms
designed by Zac Posen
for above-wing Airport Customer Service ticket and gate agents,
Delta Sky Club and In-Flight Service employees.
Lands’ End drew
inspiration from Posen’s designs and color palette to create
uniforms for the airline’s below-wing Airport Customer Service,
Delta Cargo, Ground Service Equipment Maintenance and Delta TechOps employees.
The airline plans to publicly unveil the entire
uniform collection for the first time at an exclusive event in
Atlanta on 18 October 2016.
“The new uniform collection will be a strong brand statement and
builds on our team members’ sense of pride as they serve our customers around the world,” said Gil West, Delta’s Senior
Executive Vice President and Chief Operating Officer. “Fit, form,
function and style are all integral to the uniforms for Delta
people, and Lands’ End is the right partner to deliver on these
things.”
Almost two years ago, the company
established a Cross-Divisional Uniform Committee (CDUC) to
represent the voices of employees in concept, design and supplier
reviews and provide feedback to the design team and suppliers.
“The employee uniform committee has been involved every step
of the way,” said Chad Holmes, Delta ramp agent and CDUC member.
“Lands’ End brought us innovative designs and fabrics, and their
team was truly passionate about creating the most functional,
high-quality uniform pieces. Throughout the design process, they
listened to our needs through job shadows and focus groups. Beyond
the wealth of knowledge that Lands’ End brings, they have an
amazing corporate culture that mirrors Delta’s of caring both for
the customer and the employee.”
Following the uniform
reveal next week, Lands’ End will begin crafting final uniform
prototypes for Delta's 1,000 wear testers, who will be sporting
the uniforms on the job in December through March 2017.
Wear
testers will identify any changes needed to improve fit, form or
function before the final garments are produced.
The new uniform
collection is slated for rollout in early 2018 to all above-wing
and below-wing employees.
Delta’s last uniform update was
in 2006 for above-wing employees and 2000 for below-wing
employees.
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