CellPoint Mobile Appoints Shiraz Malik as Vice President of Sales - APAC

CellPoint Mobile, a provider of mobile commerce and payment solutions for global travel companies, has hired veteran travel solutions expert Shiraz Malik as Vice President of Sales-APAC.

Malik will be based out of the company's new office in Singapore.

According to eMarketer, Asia Pacific will surpass the U.S. as the world's largest regional market for digital travel sales in 2017, with total digital travel sales estimated to reach $328 billion by 2020, compared to $226 billion for the U.S during the same period.

Malik has worked in public and government aviation sectors in Europe, the Middle East and Asia, and joins CellPoint Mobile after nearly six years as Solutions Partner for Sabre Airline Solutions in the Asia Pacific region.

Previously, Malik was IT Sales and Account Manager from 1999-2007 for Mercator, the IT division of the Emirates Group, and an implementation manager for British Airways.

Continued Expansion, New Mobile Products Malik's hiring and the new Singapore location are integral components of CellPoint Mobile's global expansion, which have included new hires in the Nordics and Middle East, a new Dubai office, and the August release of the company's mobile-first Velocity solutions suite.

"Not only is the Asia Pacific market enjoying continued passenger growth or more than 8%, it is also serving as a world leader in the evolution of mobile-first commerce and mobile payments," said CellPoint Mobile CEO Kristian Gjerding . "Because of his expertise with mobile commerce, mobile trends and payments solutions, and his knowledge of the Asia-Pacific market, Shiraz is a valuable asset for our company and our airline clients." 

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