Rudolf Sommer Joins UNICEO as Vice President - Germany

The United Networks of International Corporate Event Organizers (UNICEO), an international association that brings together senior decision-makers in charge of corporate events, has appointed Rudolf Sommer as Vice President for Germany.

Rudolf has over 30 years’ experience in international business and event management having organized events for EnBW and other corporations for over 25 years.

In his role at UNICEO, Rudolf will lead the development of the association in Germany and other German speaking countries.

"Germany is the leading country for corporate events in Europe and we see it becoming one of the main countries for our association, " said Debora Piovesan, Vice President for UNICEO International. "The fact that Rudolf Sommer has accepted this responsibility is, for our association, a very positive step in our networking development. We’re very pleased to benefit from his wide experience and leadership and the fact that he, as one of our members, fully understand our members’ needs."

Rudolf’s economics and business administration studies at the Bundeswehr University in Munich and several projects in market research for the automotive and health care sector led to his decision to focus on so called 3D-brand communications.

Since the deregulation of the energy market in Germany, Rudolf has been responsible for the positioning of new created EnBW corporate brands (such as Yello Strom, NaturEnergie, Watt GmbH) on national and international communication platforms, customer events and sales promotions.

In addition to this core business, Rudolf holds a lectureship as honorary professor at several universities and private academies (DHBW, Ravensburg, Con Energy, Essen, IST, Düsseldorf) and speaks or contributes as an expert on topics such as brand development and brand experiences for commodity markets. 

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