Minor Hotels Group, a Thailand-based hotel
owner, operator and investor, has signed a global agreement with
Hotelbeds, a leading online distributor of rooms.
The multi-level contract includes Minor Hotels
Groups own dynamic rates, as well as wholesale rates.
The
agreement provides direct connectivity with Hotelbeds, allowing
for rates, availability and inventory to flow. This enables hotels
to optimise their channels using a rate mix strategy of FIT,
Dynamic and Non-Refundable.
Michael Marshall, Chief Commercial Officer for
Minor Hotels Group, said, Minor Hotels agreement with Hotelbeds
will strengthen revenue sales and distribution for all of our
hotels worldwide. By diversifying our booking channels with such
an innovative partner, Minor Hotels is once again opening up
exciting new horizons in travel.
The strategic partnership is expected to drive a
significant increase in global sales across all Minor Hotels
brands Anantara, Avani, Per Aquum, Elewana, Oaks and Tivoli
currently comprising a portfolio of 152 hotels and resorts in 22
countries across Asia Pacific, the Middle East, Europe, South
America, Africa and the Indian Ocean.
Oriol Garriga, Hotel Chains Director APAC,
said, "Hotelbeds is very excited to partner with Minor
Hotels, including the recent acquisition of Tivoli Hotels, to help
support their growth and expansion plans for the years to come,
both in APAC and worldwide.
Hotelbeds works with more than 35,000 travel
trade partners, including online travel agencies (OTAs), retail agencies,
tour operators and airlines worldwide, across the
Americas, Europe, Africa, Middle East and Asia Pacific, providing
direct access to a diversified mix of over 125 markets worldwide.
See also:
Avani Riverside Bangkok Hotel - HD Video Interview with GM, Mr.
Christian Hoechtl.
See other recent
news regarding:
Hotelbeds,
MHG,
Minor Hotels Group
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