IHG Singapore Appoints Lim Ee Jin as Area Director of Marketing & Communications

IHG Singapore has appointed Ms. Lim Ee Jin as Area Director of Marketing & Communications.

In this new role, Ee Jin will be responsible for the strategic direction of marketing campaigns and spearhead key initiatives across IHG’s cluster of eight hotels spanning five brands in Singapore.

Working closely with senior leadership teams, she will work on strengthening the brands’ positioning and uplift the profiles of hotels under the portfolio of IHG in Singapore, both locally and globally. Hotels include InterContinental Singapore, Crowne Plaza Changi Airport, Holiday Inn Singapore Atrium, Holiday Inn Singapore Orchard City Centre, Holiday Inn Express Singapore Clarke Quay, Holiday Inn Express Singapore Orchard Road and soon to open, Hotel Indigo Singapore Katong as well as Holiday Inn Express Singapore Katong.

“It gives me great pleasure to announce the official appointment of Ee Jin as Area Director of Marketing & Communications, IHG Singapore,” said Rex Loh, Area Director of Sales & Marketing, IHG Singapore. “Her appointment comes especially timely as IHG continues to add new hotels to its growing portfolio in Singapore – Hotel Indigo Singapore Katong and Holiday Inn Express Singapore Katong this month as well as InterContinental Singapore Robertson Quay in the first quarter of 2017. We are confident that with Ee Jin’s vast experience and strong leadership, we will be able to continue solidifying our presence in the Singapore market and beyond.”

Taking on a dual portfolio, Ee Jin currently heads up the Marketing Communications and Public Relations functions at InterContinental Singapore as Director of Marketing Communications & Public Relations, and serves as a member of the hotel’s leadership team as part of the Executive Committee.

Earlier this month, Ee Jin was recognised by IHG SEAK (Southeast Asia and Korea) as Marketing Leader of the Year for the region, a testament of her leadership and achievements within the Singapore cluster.

Prior to her time at InterContinental Singapore, Ee Jin fronted Fairmont Singapore and Swissôtel The Stamford as Director of Marketing Communications.

Ee Jin started her career in hospitality in 2004 before joining Marina Mandarin Singapore in 2006. She served as Director of Marketing Communications at the hotel in 2007, before moving over to Mandarin Orchard Singapore in 2008, in a similar capacity. In 2010, she was promoted to the role of Assistant Vice President, Marketing Communications and Public Relations for Meritus Hotels & Resorts, at the same time helming a 2nd portfolio as Director, Marketing Communications for Mandarin Orchard. In this function, Ee Jin took on the task of refreshing the brand identity of the Meritus group.

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