Karen Davidson Joins Diethelm Travel as Sales Director - U.K., U.S. & Scandinavia

Diethelm Travel Group, an inbound tour operator servicing Asia, has appointed Karen Davidson as Sales Director - U.K., U.S. & Scandinavia.

Karen was most recently the Director of Business Development for Shangri-La Hotels & Resorts overseeing the leisure marketing within the U.K. and Ireland. During her 16 years with the company, Karen was responsible for a variety of accounts, including the top volume producers, luxury operators, cruise specialists and niche touring operators, while directly supervising all sales and marketing activities throughout the leisure market.

"Karen comes to us with not only an extensive background in the hospitality and travel industry, but also a strong commitment to quality, successful relationships and company dedication," said Lisa Fitzell, Group Managing Director of Diethelm Travel Group. "We couldn't be more pleased with having her join Diethelm Travel Group and anticipate an incredible year to meet KPIs and sales targets, as well as strengthening Diethelm Travel's reach within the significant U.K., U.S. and Scandinavian markets."

Karen is based in London.

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