Asia Pacific Welcomed 570 Million Int.
Arrivals in 2015; Myanmar Up 52%
[HD video below] Destinations across Asia Pacific in aggregate
welcomed 570 million foreign arrivals in 2015, setting a new
record for international arrivals into the region.
Aggregate annual growth was 4.1%, with 8 of the
11 Asia Pacific sub-regions producing annual growth rates above
that of the Asia Pacific average, ranging as high as 8.7% for
Oceania and 8% for Southeast Asia.
That's just a few of the top-level findings
contained in the PATA Annual Tourism Monitor 2016 (Early Edition)
released this week. Additional analysis shows that, in volume
terms, the incremental increase in absolute numbers was close to
22.5 million additional foreign arrivals over that of 2014 with
Asia receiving three-quarters of that gain. The Americas captured
21% of the additional volume, followed by the Pacific with a 4%
share.
Of the 40 destinations covered in the report,
29 experienced positive gains in 2015 over those of 2014, with nine
of those showing double-digit growth rates. Myanmar led the way
with an impressive increase of almost 52% followed by Japan with
just over 47% year on year. Chile recorded growth of 23% and
Thailand enjoyed an annual gain of more than 20%.
“A number of changes throughout the year
were instrumental in producing such strong gains for a number of
destinations, including the relaxation of visa requirements and of
course additional capacity into certain destinations,” said PATA
CEO Mario Hardy. “The modification of visa regulations
to allow for online visa processing and in a few destinations, the
more complete liberalisation of the process itself, has validated
those actions with stronger arrival rates. This has occurred
without any compromise of the safety and security of those
destinations. There is a lesson there for all of us that security
and ease of access can work well together if given a chance.”
At the individual origin-destination level a
number of other strong performances become obvious, with, for
example a doubling of arrivals between 2014 and 2015 that include:
- Vietnam into Macau (+226%) - Saudi
Arabia into Mexico (+148%) - China into Palau (+121%)
Such performances extended in many cases into
the actual increase in annual arrival numbers as well. For
example:
- Hong Kong into China (+3.3 million) -
China into Thailand (+3.3 million) - South Korea into Japan
(+1.2 million)
Eight origin-destination Asia Pacific pairs
increased their respective activities by more than one million
additional arrivals between 2014 and 2015.
“Figures such as these show
clearly that the dynamics of travel to and within the Asia Pacific
region are changing. We need to be extremely flexible in dealing
with these changes if we are to capitalise fully on these
opportunities,” Mario added.
Myanmar (Burma) Tourism
Press Conference at ATF 2016 - HD
Ms. Aye Kyi Kyi, Tourism Consultant for the
Myanmar Tourism Federation, gave a very good media presentation
during the ASEAN Tourism Forum 2016 in Manila, Philippines. In
this video you can see most of the press conference which covers
visitor arrivals, tourism targets, number of hotels open and under
development as well as Myanmar's overall tourism strategy for 2016
and beyond.
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