Sands Resorts Cotai Strip Macau has entered into a long-term strategy partnership with
Lander Real Estate, one of China’s leading property development
companies, to co-develop sporting events both nationally and
abroad.
Sands has long been devoted to
diversifying the
tourism landscape of Macau by hosting and supporting premier
sporting events and a diverse range of entertainment offerings. In
this regard, Sands Resorts Cotai Strip Macau shares the same
commitment as Lander Real Estate as both companies endeavour to
boost the development of culture and sport in China. To showcase
major sporting events to a wider audience, a sports broadcasting
company was established by Lander in Macau this year.
“This strategic partnership will see our
companies co-developing major sports offerings together,
especially boxing events – a sport that continues to become
increasingly popular in China,” said Dave Horton, global chief
marketing officer of Las Vegas Sands Corp. & Sands China Ltd.,
“Sporting events are one of the many ways our company works to
diversify Macau’s tourism landscape. Sands Resorts Cotai Strip
Macau will work with Lander Real Estate to build upon the
recognition of Macau and Sands Resorts Cotai Strip Macau as the
home of the best boxing events in Asia.”
Sands Resorts Cotai Strip Macau has played host
to major international sporting events in the multi-purpose
15,000-seat Cotai Arena at The Venetian Macau, including
basketball, tennis, boxing, ice skating, extreme sports, dirt-bike
and racing. Most recently the arena has seen boxers Manny Pacquiao
and Olympic gold medalist Zou Shiming perform, putting Macau as a
venue in the spotlight at the same time, helping to raise the
profile of Macau as a world centre of tourism and leisure.
Sands Resorts Cotai Strip Macau
features more than 9,000 hotel rooms; 1.5 million square feet of meeting and convention space;
more than 650 duty-free high-end and mid-market retail outlets; a
diverse range of dining options, including the Michelin starred
Indian restaurant Golden Peacock; and a broad variety of
entertainment offerings.
Sands,
Macau,
Sport Tourism
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