Rebranding a Luxury Hotel in Bangkok - Exclusive HD Video Interview with GM

[HD video below] In March 2015, the Four Seasons Hotel Bangkok rebranded to become the Anantara Siam Hotel.

In this exclusive HD video interview, filmed in the hotel's popular Explorer Suite by Jim Thompson on 8 April 2015, we ask the new General Manager - Ms. Titiya Chooto, about the change.

We ask how the Anantara brand compares to Four Seasons, how the other Anantara hotels in Bangkok compare to the Anantara Siam, and whether any markets have been affected by the rebranding.

You will learn how the name Anantara Siam Hotel came about, and whether Khun Titiya believes it could be misleading for some customers who might think the hotel is in Siam Square.

The hotel has some of the top F&B outlets in the city and we ask whether the Executive Chef and Director of F&B have changed, and what impact the rebranding has had on the different outlets.

We talk about the planned renovation project and you will learn when it will begin, how many rooms will be involved in the first phase, whether rooms will be added or taken away, whether it will be a soft refurbishment or something much more comprehensive, and when it is scheduled to be completed.

We also discuss what the rooms and bathrooms will look like, what new technology the rooms will get, and much, much more.

Titiya Chooto

Ms. Titiya Chooto is no stranger to the hotel, nor the hotel industry as a whole. In fact, she is one of the most successful female hotel General Managers in the world. Ms. Titiya was previously General Manager of the Four Seasons Hotel Chiang Mai as well as the Four Seasons Tented Camp Golden Triangle - one of the very few women in the world to hold the position of General Manager of two Four Seasons Hotels simultaneously. Khun Titiya was also the very first Asian female General Manager at Four Seasons Hotels and Resorts.

Exclusive HD Video Interview with Ms. Titiya Chooto, General Manager

See also: Four Seasons to Open Hotel and Residences in Bangkok in 2018.