According to data from STR Global, hotels in
southern Europe reported a demand increase of 4.2% year-to-date
October 2014, with the highest occupancy change (+3.6 percent) of
all sub-regions in Europe.
As supply showed low year-on-year growth of
0.6%, ADR +3.7% and RevPAR +7.4% were able to pick up and display
a positive performance outlook for year-end 2014 and the start of
2015.
Spain and Portugal have reported RevPAR growth
since 2011. The consistent demand increase for Spain (+4.8%) and
Portugal (+6.6%) positively affected all performance measures as
both countries were able to achieve RevPAR increases more than
10.0%
Portugal achieved the highest ADR level in seven
years, with YTD October ADR reaching EUR86.32.
Spain maintained a healthy balance between
occupancy (+5.6%) and ADR (+4.6%), with RevPAR (+10.4%) increasing
to EUR65.41, compared with EUR59.25 in YTD October 2013.
Portugal is performing at a lower ADR and
occupancy level than Spain; however, RevPAR in Portugal increased
at a faster rate (+12.5%). While the two major cities, Lisbon
(+9.2%) and Porto (+11.4%), mainly increased occupancy, the
Algarve region had the strongest ADR (+17.4%).
In Spain, Barcelona has been consistently
performing with high occupancy and ADR levels, with comparable
performance in the past year. The Balearic Islands and Canary
islands were able to strongly increase ADR by 9.3% and 11.1%
respectively. RevPAR in Andalusia increased 10.5% to EUR58.78 as a
result of positive growth in occupancy and ADR.
STR,
Portugal,
Spain,
ADR,
RevPAR
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