Cristal to Rebrand Boutique 7 Hotel in Dubai

Cristal Group has signed a memorandum to rebrand the Boutique 7 Hotel as the Cristal Media Hotel once the management contract has been formalised.

The hotel will be Cristal Group's first in Dubai, and will take its total portfolio of hotels in operation and under development to 16 across the Middle East, Africa and Asia.

Peter Blackburn, Cristal Group’s President & CEO, said, "Cristal Media Hotel will be a terrific addition to our growing portfolio and we are proud to enter Dubai with this unique property that fits our brand vision. We are confident that with its exceptional location and facilities this outstanding 4-star boutique hotel will very quickly establish itself as a top choice among business and leisure travellers. The timing is equally perfect given the growth of tourism and hospitality sector in Dubai. Growing our brand in key markets such as Dubai is core to our development strategy."

Centrally located in TECOM area, surrounded by Dubai's major business districts such as Media City, Internet City, Knowledge village, and Emaar Business Park, Cristal Media Hotel is only a 25-min drive from the airport and is easily accessible via Metro.

Kamal Fakhoury, COO of Cristal Group, said, "The Cristal Media Hotel is truly a world-class property that will provide our guests a unique experience and complement our Abu Dhabi operations. One of its USPs is the luxurious duplex 3 bedroom suites that only one other hotel offers in Dubai."

Cristal Media Hotel features 79 rooms and suites, a spa, multi-purpose gym, indoor swimming pool with jacuzzi, steam and sauna, as well as an array of food and beverage outlets including a pub and night club.