Air China Extends and Expands Agreement with Travelport

Air China has extended its multi-year, full content agreement with Travelport.

The agreement means that Travelport-connected agents worldwide will have continued access to search, compare and book Air China’s inventory and offering via Travelport’s Travel Commerce Platform.

As part of the agreement, Air China has also decided to participate in Travelport Rich Content and Branding – one of the key components of Travelport’s suite of innovative merchandising solutions for airlines.

Rich Content & Branding enables airlines to market and retail their products more effectively by determining how their content is visually presented and described to travel agents. It is designed to allow airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillary products and optional services such as seats with extra legroom.

Ms. Na Na, Deputy Managing Director of Network and Revenue Management of Air China said, “Air China needs to project a distinct branding that is fitting of its role as the nation’s flag carrier, even as we compete in a crowded international market. How we present our products plays a critical role in defining that image. We believe Rich Content & Branding is the right tool for that purpose, apart from being a sophisticated merchandizing platform for our products.”