Oaks Hotels & Resorts, a subsidiary of Minor
International and a division of Minor Hotel Group
(MHG), is set to make its Australian Northern Territory debut,
following the acquisition of Elan Soho Suites, its first property
in the territory’s capital city of Darwin, in a deal worth $57.1
million.
Rebranding as Oaks Elan Darwin, the 301-room
hotel, which was completed in 2014, will officially launch on 1
September 2015, marking the 52nd property in operation for Oaks
Hotels & Resorts.
The opening will also see the company make its
first foray into a sixth Australian state and territory as it
expands its Australian presence, joining properties in Queensland,
New South Wales, Victoria and South and Western Australia, in
addition to its overseas properties in the UAE, Thailand and New
Zealand.
Chief Executive Officer of Minor Hotel Group, Mr
Dillip Rajakarier, said, “As
part of our business expansion strategy both in Australia and
abroad, we have been focused on accumulating quality assets in a
number of regional locations alongside extending our portfolio of
management properties in both city and resort destinations. Darwin
has always been on our wish list and we are thrilled that Minor
Hotel Group will now be represented in the Northern Territory.”
Since acquiring the Oaks brand in 2011, MHG has continued to
grow the brand with major openings including Oaks Oasis on
Queensland’s Sunshine Coast in 2011, Cypress Lakes Resort by Oaks
and its onsite Golf & Country Club in New South Wales’ Hunter
Valley, in 2013, and the new-build Oaks Grand Gladstone and
neighboring Grand Hotel, which opened in early 2014.
“The
decision to purchase Elan Soho Suites in Darwin is a natural
progression for the Oaks Hotels & Resorts brand as we continue to
expand our foothold in key Australian markets. Darwin is a unique
destination with strong demand from the corporate and government
sectors, lending to its reputation as one of Australia’s most
robust economies,” Dillip added. “We also saw a major long-term growth
opportunity with Darwin’s domestic leisure market, which grew more
than 10 per cent over the past year. As a gateway to South East
Asia, Darwin is also an increasingly popular destination with
international visitors, so we welcome the opportunity to target
these inbound overseas markets, underpinned by Minor Hotel Group’s
strong international brand presence.”
Located in
the CBD, the 4.5-star Oaks Elan Darwin will rise over 27 floors
and offer the choice of 301 hotel rooms, studios and one and two
bedroom self-contained apartments.
Contemporary and
spacious in design, apartments will feature kitchen and laundry
facilities, cable television and Wi-Fi and expansive balconies
overlooking the city and harbor. The hotel rooms have tea
and coffee making facilities, while studios feature kitchenettes
and private balconies.
The acquisition also includes onsite
restaurant, Seoul Food, a unique dining experience with fusion
Korean cuisine, which will be open daily for breakfast, lunch and
dinner.
Other facilities include an outdoor pool
and gymnasium, while a dedicated onsite conference
and event precinct located on mezzanine level will appeal to
business delegates, offering the choice of six separate event
spaces catering for up to 250
guests banquet style, 380 guests theatre style, or 410 guests
cocktail style.
Oaks Elan Darwin is located just 17 minutes
from the Darwin International Airport and is within close
proximity to a number of local attractions, including the Darwin
Entertainment Centre, Esplanade and Waterfront Precinct,
Bicentennial Park and the city’s dining, entertainment and
shopping hub.
Oaks Elan Darwin is also well placed for
guests wanting to explore the Northern Territory’s unique tourist
attractions including Kakadu National Park and Litchfield National
Park, both of which are just under two hours’ drive from the
hotel.
Oaks Hotels,
Minor,
Darwin,
Australia
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