Lufthansa Signs Up For Travelport’s Rich Content and Branding Solution

Lufthansa has signed up for Travelport’s Rich Content and Branding solution.

Travelport Rich Content and Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as "the next product/price point up" offers to encourage more upselling.

Over 110 airlines have now signed up to the solution, with over 70 airlines already live.

Jörg Hennemann, Senior Vice President Automated Sales, Pricing & Distribution at Lufthansa, said, “Travelport’s Rich Content and Branding solution will allow us to deliver additional customized content to the screens of travel agents around the world. In collaboration with Travelport, we can now provide travel agents and travelers with a more detailed understanding of Lufthansa’s services, fares and ancillaries. With regards to the implementation of our European Fare structure, passengers can now always choose the exact fare that best meets their needs and only pay for the services they actually want to use.”