Best Western Launches New Brands; Signs Vib Hotel in Seoul

Best Western International is bringing its two recently launched new global brands - Vib, an urban boutique hotel concept, and the BW Premier Collection, a soft brand targeting upscale and luxury independent hotels - to Asia.

Best Western International President & CEO David Kong, said, "We believe that the stylish design of Vib combined with the concept's business model and low cost to build will be very appealing to developers and investors throughout Asia. In fact we are delighted to announce that we have signed a deal for the first Vib to be developed in South Korea."

The first Vib signed to be developed is a 148 room new construction project in Seoul, South Korea.

"The Vib project we are developing is in the heart of the central business district of Gangnam, Seoul and is expected to break ground in the next six months. We believe the central business district's high density and energy is the perfect fit for Vib," said Best Western South Korea President John Choi. 

Best Western is also launching BW Premier Collection.

"The BW Premier Collection offers a compelling proposition to independent hoteliers who want to lessen their reliance on online travel agencies without a long-term commitment. We think the unique pay-for-performance fee structure of the BW Premier Collection will be very attractive to independent hoteliers," said Kong.