Frasers Expands Capri Brand to Europe

Frasers Hospitality has expanded its Capri by Fraser brand to Europe.

The recent opening of the 97-unit Capri by Fraser, Barcelona and the 153-unit Capri by Fraser, Frankfurt later this year will be followed by the opening of Capri by Fraser, Berlin in 2017.

The new openings mark Frasers Hospitality’s entry into Germany and Spain, which continue to be attractive destinations for business and leisure, ranking among the top five European countries that continue to attract foreign direct investment.

Germany is among the top 10 worldwide destinations for tourism and culture and Spain saw a record of 65 million tourist arrivals in 2014.

Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality, said, “We are delighted with how our Capri by Fraser brand has taken off in Asia Pacific and now in Europe. A lot of effort was put into creating a product that appeals to Millennial travellers, who today represent 20% of international travellers and are expected to make 320 million international trips each year by 2020 ... We see great growth potential for the Capri by Fraser brand in Europe, which is a highly mobile business environment, and believe it will continue to be a key contributor to our global expansion goal of 30,000 residence units by 2019.”

Capri by Fraser aims to bridge the gap between conventional hotels and serviced residences by offering a hybrid of hotel facilities together with the comfort and convenience of a full serviced residence.

Featuring fully equipped kitchenettes in every room, guests have the option of in-room cooking, room service or dining at Caprilicious, Delite or Drinx.

Its signature Spin & Play integrated launderettes offer a variety of games such as Wii, Xbox Kinect, Foosball, iPads, punching bags, TRX suspension training and Ciclotte exercise machines to keep guests who choose to do their own laundry fully entertained between spin cycles.

Public areas are designed as free-flowing social living spaces to provide the ‘third space’ as an option for guests to work, interact or chill out.

Each suite is equipped with luxury bath amenities, designer Kartell chairs, ergonomically designed Herman Miller chairs, an iPod docking station and the latest home entertainment systems.