Berjaya Times Square in KL Implements IDeaS Revenue Management System

The Berjaya Times Square Hotel in Kuala Lumpur has chosen to implement the IDeaS Revenue Management System (RMS) across its 650 rooms in order to improve demand forecasting and revenue performance.

The Berjaya Times Square Hotel will utilise IDeaS RMS to better understand its booking patterns, adjust prices to adapt to shorter booking windows and streamline the revenue management process – allowing revenue managers to spend more time analysing opportunities and developing revenue strategies rather than manually manipulating spreadsheets.

“We have a growing portfolio of properties and great ambitions for our developments in Asia Pacific. By adopting the state-of-the-art IDeaS RMS in our Berjaya Times Square Hotel, we will improve our market position, maximise revenues and build a platform for a sustainable revenue culture across our hotel,” said Jessica Tham, Corporate Director, Revenue Management at Berjaya Hotels & Resorts. “We are excited to see results at Berjaya Times Square Hotel and intend to roll out IDeaS RMS across our other properties.”

With IDeaS RMS, Berjaya Times Square Hotel will also gain the ability to make strategic decisions with a clear view of their competitors’ positions and determine correct pricing for their rooms and ancillary services.

Rachel Grier, APAC Managing Director for IDeaS, said, “Revenue management is a strategic journey, and in a burgeoning and competitive market like Malaysia, it is essential for leading hotels like the Berjaya Times Square to have clear insight into their properties’ booking patterns in order to be able to optimise their revenues and performance. We’re proud to extend IDeaS RMS to Berjaya Times Square Hotel and look forward to driving revenues and profitability for this prestigious hotel.”