According to data compiled by STR, hotels in the
Americas region recorded positive results in the three key
performance metrics when reported in U.S. dollars during February
2015.
Compared to February 2014, the Americas region
reported a 2.8% increase in occupancy to 62.3%, a 3.9% increase in
ADR to US$118.66, and a 6.8% increase in RevPAR to US$73.94.
Among the key markets in the region, San Juan,
Puerto Rico, reported the largest occupancy increase, rising 8.1%
to 88.4%. Three other markets experienced an occupancy increase of
at least 5.0%, including Bogotá, Colombia (+5.8% to 60.1%).
Miami, Florida, experienced the largest ADR
increase, rising 11.4% to US$259.07. Los Angeles, California,
followed with a 10.7% increase to US$155.07.
Los Angeles also reported the largest RevPAR
growth, up 14.6% to US$124.27.
São Paulo, Brazil, reported the largest decrease
in all three key performance metrics. The market’s occupancy fell
13.1% to 54.3%; its ADR declined 19.4% to US$114.70; and its
RevPAR was down 30.0% to US$62.34.
STR,
ADR,
RevPAR
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