Choice Hotels Appoints Aviareps as GSA in Multiple Asian Countries

Choice Hotels International has appointed Aviareps as its General Sales Agent (GSA) in China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, Japan, South Korea and the Philippines with immediate effect.

The appointment was made as the hospitality company seeks to firmly establish and broaden the sales outreach of its U.S. based properties among travellers and travel industry leaders within Asia.

As part of its scope of work, Aviareps is responsible for sales, marketing, reservations, public relations, voucher issuance and ticketing activities within the designated markets.

Michael Gaebler, Chairman and CEO, Aviareps , said, “Choice Hotels International has established a rich history of innovation marking it as a long-standing market leader in the global hospitality industry. Their drive to provide stakeholders with results along with solutions and services that are valued by both consumers and the travel industry are synonymous with our own values. We are proud to represent their U.S. properties in Asia, and I’m confident that our market experts on the ground throughout Asia will represent them well.”