Red Roof Partners Paragon Hotels for Thailand Expansion

Red Roof Inn has partnered with Thailand-based Paragon Hotels to expand the brand in the country.

Paragon Hotels will break ground for the first property in 2016 and plans to open a series of new-build hotels across Thailand, between 2017-2020, in all major tourist locations.

Andrew Alexander, President, Red Roof, said, “Paragon Hotels is a company with deeply embedded relationships in Thailand and a smart and sophisticated research and development team that vetted several hotel brands before choosing Red Roof. They knew that the timing was right for Red Roof to fill a gap in the Thai marketplace with hotels at our price point that provide great amenities in safe, clean, quiet rooms. This is a win-win for both companies and the foreign and domestic tourists who travel throughout Thailand.”

Hoping to create brand consistency and loyalty, Paragon Hotels says their strategy for Red Roof will be to roll out a series of new-build hotels, deploying Red Roofs’ NexGen concept to ensure that exterior and interior features are immediately recognizable and distinguishable from other hotels in the country. The first set of hotels will have standard Red Roof signage, roofing and room topography.

“Red Roof is quality at a comfortable price and that’s exactly what the Thai travel market needed,” said Rajinder S. Sidhu of Paragon Hotels. “We see Red Roof as a global brand that’s expanding rapidly, not just the best U.S. brand, and we knew this was the right time to bring Red Roof’s value and quality to the market that’s not being serviced correctly. Rolling out multiple international brand-specific hotels at the same time has never been done before in South East Asia but with Red Roof that’s the right choice and we know we will see a robust return on investment once the brand is established.”

Paragon Hotels hopes to eventually build Red Roofs hotels across the Asian continent in Myanmar, Laos, Cambodia, Bangladesh and other countries.

“With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country,” said Phil Hugh, Chief Development Officer, Red Roof. “This is one of the most aggressive implementations of Red Roofs we’ve ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture.”

Red Roof opened its first international location in Brazil in partnership with the Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties - new builds and conversions - across the country over the next twenty-five years. Red Roof has also signed a twenty-year deal with developer Glenn Squires to build and brand 40 hotels across Canada, with the support of Pacrim Hospitality Services Inc. The first four hotels will be up and running by 2016.