dnata Acquires Majority Stake in Imagine Cruising

dnata has received regulatory approval from the Competition Commission of South Africa for its purchase of a majority stake of Imagine Cruising.

Imagine Cruising, a leader in cruise and stay holiday distribution out of the UK,  will become part of the dnata travel family of businesses, which includes Stella Travel Services, Gold Medal Group, Travel Republic, and additional investments in Hogg Robinson Group, and Mindpearl Group.

"Our growth strategy is clear: invest in opportunities that enhance our product offering and strengthen our position as a global leader,” said Iain Andrew, Divisional Senior Vice President of dnata’s travel business. “Imagine Cruising is a company with a strong track record and valuable expertise in the growing cruise sector. We know our businesses around the world will reap benefits from their knowledge and partnerships.”

Based in Swindon, UK, with offices also in Cape Town, South Africa, Imagine Cruising provides passengers with a range of cruise options around the world.

“dnata is a growing, international company with the experience and expertise needed to support our sustained growth,” said Robin Deller, Managing Director, Imagine Cruising. “Our expertise in cruise, combined with dnata’s range of companies adds value to our partners and provides our customers with more options than ever before.”