Valerie Marina Barrios Joins Accor as Director of Loyalty and Communications

Valerie Marina Barrios has been appointed as the Director of Loyalty and Communications for Accor Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines.

Valerie will be responsible for Accor’s loyalty programs and campaigns. She will also manage the corporate communications for the region.

After receiving an MBA from Northwestern University’s Kellogg School of Management, she held several positions with various branding and consulting firms, both in the US and Thailand, and is an expert in brand marketing and public relations.

Most recently, she was the Chief Marketing Officer for Lebua Hotels & Resorts where she oversaw the global branding, marketing and public relations for the group.

Accor has 97 hotels, under 9 brands, in Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines, consisting of 21,963 rooms and is poised to add another 34 hotels over the next 4 years.