PPHE Hotel Group, owner of the artotel brand,
has signed a deal with Battersea Power Station Development Company to manage the artotel
London Battersea Power Station hotel, scheduled to open in 2019.
artotel will be an integral
part of Phase 3, Electric Boulevard which is set within the 8
billion Battersea Power Station development project, one of Europes
largest privately funded urban regeneration projects which will,
when complete deliver over 17,000 direct and indirect jobs at the
development.
Rafael Violy architect and masterplanner for the
project designed the masterplan to allow a phased development
approach which takes place from west to east.
Phase 3 of the
Battersea Power Station development has been designed by Gehry
Partners and Foster + Partners.
In addition to artotel, Phase 3
will comprise over 1,300 residential homes, a new pedestrian high
street lined with shops and restaurants known as The Electric
Boulevard; a new public park and community hub known as The
Prospect and a new Battersea Power Station London Underground
Station.
Homes within Phase 3 of Battersea Power Station are
available with prices from 1.4m for a 2-bedroom property.
Boris Ivesha, President & Chief Executive Officer, PPHE
Hotel Group, said, We are delighted to be a part of the London of tomorrow. The Battersea Power Station Development will transform
Londons skyline; creating a new destination and hub for local communities, visitors and residents. As a
company we take pride in
opening hotels, restaurants and bars in areas which are embarking
on new urban and community journeys and the Battersea Power
Station project is a spectacular example of this. artotel
perfectly complements the shareholders of Battersea Power
Stations vision and we look forward to working together to create
a new chapter in Londons history over the next four years.
PPHE Hotel Group operates a majority
of their 38 hotels under two distinct brands, Park Plaza Hotels & Resorts and artotel. artotel london battersea power station is
expected to be the first artotel to open in London.
Rob
Tincknell, CEO of Battersea Power Station Development Company,
said, The selection process to find the right brand and operator was a very competitive and thorough one, involving the
leading hotel brands from around the world. artotel was a
standout winner, a brand unlike anything we have seen in London to
date, and it is particularly fitting for it to have art at the
very heart of the brand and the hotel itself. I am confident that
together with artotel we will deliver a beyond expectations
hotel.
London,
Battersea
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