STR Global Appoints Robin Rossmann as Managing Director

STR Global has appointed Robin Rossmann as managing director of the London-based hotel data benchmarking company.

Rossmann will begin his new role on 1 January 2016, replacing Elizabeth Randall-Winkle, who has been named chief strategy officer at STR, Inc. Based in Hendersonville, Tennessee, STR is the largest shareholder of STR Global.

Rossmann joins STR Global from Deloitte London, where he was a senior director in the International Travel, Hospitality & Leisure Advisory Group.

He has more than 13 years of experience advising leading hotel brands, operators, investors and lenders across Europe, the Middle East, Africa, Asia Pacific and North America.

“Robin’s familiarity with STR Global and the global hotel industry makes him a perfect addition to the company,” said Randy Smith, STR’s chairman and co-founder. “We believe he can bring an aggressive approach to our continued global expansion and assist the company in moving forward with each of our current initiatives.”

Including its London headquarters, STR Global maintains representation in 11 locations around the world.