TripAdvisor Appoints Head of Client Development for Asia Pacific

TripAdvisor has appointed Irene Sung to the newly created role of Head of Client Development, Asia Pacific.

Based in TripAdvisor’s regional Asia Pacific headquarters in Singapore, Irene is responsible for formulating business strategies in key verticals for TripAdvisor Display Advertising as well as managing key client relations to help them improve their understanding and utilisation of TripAdvisor offerings.

“Irene who has taken on the role of Head of Client Development for the region, brings a wealth of experience in the media industry to the TripAdvisor team,” said Cindy Tan, Vice President of Display Advertising, Asia Pacific at TripAdvisor. “TripAdvisor’s Display Advertising Business has experienced significant growth in the past year1 and Irene’s experience will be invaluable as she works closely with our key clients to further our growth.”

Prior to TripAdvisor, Irene was Head of Branding at Google and as Google’s pioneer sales employee in Singapore, she was instrumental in propelling Google’s presence in Asia Pacific and accelerating Google’s online sales revenue over the years. Irene graduated from the National University of Singapore with a Bachelor of Science with double majors in Mathematics and Biology.

“I am excited to join TripAdvisor as it continues its next phase of growth after 15 years of disrupting the online travel industry,” said Irene. “I look forward to working with new and existing clients across key verticals such as the Airline, Finance and FMCG to drive new and exciting partnerships.”

Aaron Leong, formerly a Sales Manager for TripAdvisor in Southeast Asia, will now report to Irene in a newly created role as Client Development Manager for Asia Pacific where he will be tasked with developing key client relationships.