According to the HRS Annual Hotel Price Radar,
the cities of Melbourne, Sydney, and Singapore had the most
expensive average hotel room rates in 2014.
With a 30% hike, Melbourne in Australia saw the
biggest increase in hotel room rates in 2014, something which
could be attributed to the burgeoning MICE sector in in the city.
Closely following Melbourne is Sydney,
which took the second spot on the hotel rooms rate list.
“Hotel room rates are a key indicator of both
tourism and business travel levels throughout the year and our
analysis shows that companies have confidence in the APAC region
and are continuing to push for global growth,” said Todd Arthur,
Managing Director APAC at HRS. “HRS’ goal is to support businesses as they address
business travel related challenges, and identify smarter,
strategic and more cost effective accommodation solutions that
allow their employees to do their best work while on the
move.”
HRS’ analysis also revealed the varying impact
of political instability in different countries. Bangkok
experienced a 10% drop in room rates in 2014, as it struggled to
overcome the impact of the tenuous political situation and unrest
that plagued the capital city during parts of 2014. Hong Kong, on the other hand,
which takes the fourth place on the list of most expensive cities
in terms of hotel room rates, witnessed a drop of less than a
percentage
point even with the Occupy Central civil disobedience movement
taking place in the second half of the year. Hong Kong’s
much more established position as a financial and business
hub in Asia Pacific might be one of the reasons for this
discrepancy.
Hotel rates in economic powerhouses such
as Sydney, Singapore, Tokyo, Hong Kong, Jakarta, and Beijing,
hotel room rates remained fairly stable with a less than 5%
change as compared to the previous year.
The results are based on data collected from all
hotel bookings made via the HRS hotel portal in 2014.
HRS,
ADR,
OR,
RevPAR
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