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Mon, 14 September 2015

Isabelle Huppert Becomes a Fan of Mandarin Oriental

Mandarin Oriental has added the award-winning French actress, Isabelle Huppert, to its multi-million dollar global advertising campaign “He’s a Fan/She’s a Fan”.

The campaign is designed to raise Mandarin Oriental’s brand awareness globally in print and in digital media, by connecting Mandarin Oriental’s well-recognized symbol, the fan, with international celebrities who regularly stay at the group’s hotels.

“The award-winning campaign continues to make a strong statement about the group in a simple and luxurious manner, and we are delighted to welcome Isabelle Huppert as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications. “By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising.”

An extremely talented and accomplished actress, Huppert has had sixteen films in the Festival de Cannes's official competition – more than anyone else, and is only one of four actors to have won the Best Interpretation Awards twice – for Violette in 1978 and The Piano Teacher in 2001. Equally, she is the most nominated actress for the prestigious national film award of France, the César Award, with twelve nominations for ‘Best Actress’ and two nominations for ‘Best Supporting Actress.’

Isabelle Huppert joins Mandarin Oriental's 28 existing fans: Lucy Liu, Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Hélène Grimaud and Sa Ding Ding.

In appreciation of their support, the group makes a donation to each celebrity’s individual choice of charity. Huppert’s favourite charities to which Mandarin Oriental is making a donation are The Watermill Centre, which supports the performance arts, and APREC, a foundation for cancer research.

Mandarin Oriental, Advertising, Ambassador, Fan, France, Paris

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