Mandarin Oriental has added the award-winning
French actress, Isabelle Huppert, to its multi-million dollar
global advertising campaign “He’s a Fan/She’s a Fan”.
The campaign is designed to raise Mandarin Oriental’s brand
awareness globally in print and in digital media, by
connecting Mandarin Oriental’s well-recognized symbol, the fan,
with international celebrities who regularly stay at the group’s
hotels.
“The award-winning campaign
continues to make a strong statement about the group in a simple
and luxurious manner, and we are delighted to welcome Isabelle
Huppert as our newest ambassador,” said Jill Kluge, Mandarin
Oriental Hotel Group’s Director of Brand Communications. “By
focusing on celebrities who clearly appreciate the finer things in
life, we have been able to show the quality of our hotels in a far
more interesting way than traditional hotel advertising.”
An extremely talented and accomplished
actress, Huppert has had sixteen films in the Festival de Cannes's
official competition – more than anyone else, and is only one of
four actors to have won the Best Interpretation Awards twice – for Violette in 1978 and The Piano Teacher in 2001.
Equally, she is the most nominated actress for the prestigious
national film award of France, the César Award, with twelve
nominations for ‘Best Actress’ and two nominations for ‘Best
Supporting Actress.’
Isabelle Huppert joins Mandarin Oriental's
28 existing fans: Lucy Liu, Morgan Freeman, Cecilia Bartoli,
Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin
Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh,
Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam,
Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry,
Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver,
Sir David Tang, Hélène Grimaud and Sa Ding Ding.
In appreciation of their support, the group makes a
donation to each celebrity’s individual choice of charity.
Huppert’s favourite charities to which Mandarin Oriental is making
a donation are The Watermill Centre, which supports the
performance arts, and APREC, a foundation for cancer research.
Mandarin Oriental,
Advertising,
Ambassador,
Fan,
France,
Paris
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