LG Launches Hi-Fi Service

LG Electronics has launched an high-fidelity (Hi-Fi) music service to customers of its premium smartphones.

Starting this month, the music service will be introduced via LG SmartWorld app on certain LG phones and at lgworld.com in nearly 70 countries including the United States, Australia, Brazil, China, France, Italy, Russia and United Kingdom.

Hi-Fi music delivers audio quality very close to the original sound with playback of 24bit/192kHz, about six times richer and clearer than the sound quality of a typical CD (16bit/44.1kHz).

Qualifying customers will be able to download two free Hi-Fi tracks each month with the option to purchase songs at up to 50% off the regular price.

Customers can easily enjoy the Hi-Fi music while travelling with numerous LG smartphones which have 24bit music playback capability, including the G4, G3, G2 and G Flex 2.

“Our Hi-Fi music service reflects our ongoing commitment to providing additional customer benefits to loyal LG customers,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “MP3 music is perfectly fine for most people but those with Hi-Fi capable LG smartphones can experience a much richer environment.”