Starwood Signs First Aloft Hotel in Sydney

Starwood has signed a long term management agreement with 302 Pitt Operations, an affiliate of Melbourne based investment and development company, Ninety Four Feet, to debut its Aloft brand to Sydney, Australia.

Sydney’s first Aloft hotel will be located at 302 Pitt Street, after the city’s iconic Druids House building is transformed into a-state-of-the-art hotel by renowned, local designer, Carmen Glenister of Opera Studio Design and Sydney based Architects, Scott Carver.

Set to open in November 2016, the 136-room Aloft Sydney Pitt Street will be located in the heart of Sydney’s vibrant “Koreatown” district, close to the city’s business center and transportation network. The hotel is close to Hyde Park, Pitt Street Mall - one of Australia’s busiest and most cosmopolitan shopping districts - and George Street’s Event Cinema, home to Sydney’s red carpet premieres and film events.

“Sydney is experiencing a significant revitalization across a number of its neighborhoods, which are evolving into hip, new urban hubs,” said Andrew Taylor, Director of Acquisitions & Development at Starwood Hotels & Resorts, Pacific. “With a forward-thinking brand like Aloft, Aloft Sydney Pitt Street is set to be the epitome of style in the district with its tech-forward and distinctive design, and a new and much needed player to Sydney’s hotel scene.”

Retaining various elements of the historic 1909 building, rooms at the new Aloft hotel will feature signature platform beds with plush bedding, walk-in showers with custom amenities by Bliss Spa, complimentary bottled water, and signature coffee.

As with all Aloft hotels, there is fast-and-free wireless internet access throughout the hotel and plug-and-play connectivity to connect electronic devices to the 42'' flat-screen TV, turning the room into a high-tech office as well as an entertainment center.

Dean Rzechta, Managing Director, Ninety Four Feet, said, “We are excited about launching the first Aloft hotel in Sydney. Whilst we had considered several, more traditional options for this site, we were drawn by the strong performance of the Sydney hotel sector, and we believe the Aloft brand’s leading-edge DNA is set to help us realize the upside from this project.”

The signing of Aloft Sydney Pitt Street follows last year’s announcement of Aloft Perth Rivervale, slated to open in early 2017. Both Australian Aloft properties add to the global growth and buzz for the brand, with 100 hotels worldwide and growing since launching in 2005. Aloft Sydney Pitt Street will join Starwood’s robust portfolio in Australia, which currently comprises 10 operating hotels across the country. The Westin Perth and W Brisbane are scheduled to open in 2017 and 2018 respectively.