Etihad Airways has signed a legacy partnership
agreement with Monumental Sports & Entertainment (MSE) to become
the exclusive airline partner of the Washington Capitals (NHL),
Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon
Center.
Etihad Airways will receive a variety of
branding opportunities, be featured in numerous multimedia
programming and work collaboratively with MSE on several community
initiatives to promote and celebrate the international nature of
sport in Washington, D.C., and Abu Dhabi.
The Verizon Center hosts 220 top-level sporting
events, music concerts, and family shows every year and is a
hugely popular venue for Washington, D.C. residents and visitors.
The MSE partnership builds upon Etihad Airways’
U.S. sports sponsorship portfolio within which the airline is
official airline partner of Major League Soccer (MLS) and the
Nation’s Triathlon, which takes place each year in Washington,
D.C..
“Etihad Airways is a prestigious international
brand known for its hospitality, service and global reach,” said
Ted Leonsis, founder, chairman and majority owner of Monumental
Sports & Entertainment. “As a legacy partner, Etihad Airways
provides that official connection to our diverse and international
community and the growing interest in sports worldwide. Our teams
are international, our players are international, our city is
international and our partnership with Etihad builds on those
commonalities.”
Washington, D.C., is a global hub for travel
with three international airports and 500 international flights
each week serving 64 million passengers per year. The nation’s
capital is also one of six American cities served daily by Etihad
Airways from its home-base in Abu Dhabi, the capital of the United
Arab Emirates.
“Etihad Airways embraces the growth and
popularity of basketball and hockey worldwide and is committed to
driving brand awareness for sports on an international scale,”
said Raul Fernandez, vice chairman of Monumental Sports &
Entertainment. “The Capitals, Wizards and Mystics enjoy such a
cross-cultural roster and playing at Verizon Center is an
experience found nowhere else but in the heart of the nation’s
capital.”
Etihad Airways currently supports Manchester City
Football Club; New York City Football Club; the Formula One Etihad
Airways Abu Dhabi Grand Prix; the Mumbai Indians cricket team of
the Indian Premier League; Etihad Stadium and Melbourne City
Football Club; the England and Wales Cricket Board; and the GAA
Hurling All Ireland Senior Championship.
The addition of the Washington Mystics to the
Etihad Airways sponsorship portfolio bolsters the airline’s
commitment to promoting women’s sport, fitness, health and
well-being.
Etihad Airways,
Abu Dhabi,
Washington,
Sport Tourism
|