Cebu Pacific Launches New Rewards Program

Cebu Pacific has launched a rewards program for frequent fliers.

Members of GetGo can earn GetGo points when flying with Cebu Pacific, which can in turn earn them free flights.

Those who signed up for CEB Club, CEB’s previous membership program, are automatically GetGo members.

“In 19 years, we have been fortunate enough to develop a solid base of frequent fliers, with 1.4 million CEB Club members and 630 corporate accounts. We will be able to serve them with GetGo. Now, our frequent fliers can get rewarded with more benefits and free flights,” said CEB President and CEO Lance Gokongwei.

Nik Laming, general manager for GetGo, said, “GetGo encourages members to Get Points and Go Places. We will be introducing more partners in the coming months, so there will be more opportunities to earn points, and fly with Cebu Pacific for free.”

Laming heads the GetGo Division, a dedicated team for GetGo members. He has had 15 years of experience on CRM and loyalty programs, and was previously responsible for the services of Aimia, a loyalty management company, in Asia.